Protecting your Privacy

Enthusiast Enterprises, Inc. ("EE" or "we," "us," or "our") is committed to protecting the privacy of your personal information. This Privacy Policy (the "Policy") applies to those EE U.S. websites that display or link to this Policy (referred to in this Policy as the "Website"). This Policy applies to data collected by EE through its U.S. Websites and U.S. services that display these terms. It does not apply to those EE sites, services, and products that have their own privacy policies.

This Policy describes the information we collect and how we use, retain, share, and protect your personal information when you (1) visit or make a purchase from www.sdwheel.com; (2) communication on this Website via email, chat, and other electronic messages; (3) create a customer account on our Website; and (4) otherwise interact with us online or offline, including by telephone.

Consent to Collection and Processing

By visiting our Website and using our services, you are accepting the practices described in this Policy. If you do not agree to the terms of this Policy, please do not use the Website or the relevant services.

By choosing to interact with EE, including through our Website and by communicating with us via email, telephone or in person, you consent to the collection and use of information as described in this Privacy Policy. You represent that you are at least 18 years old. If you are under the age of 18 or you do not consent to the collection, use and/or disclosure of your personal information as set forth in this Privacy Policy, please exit and do not use our Website or applications or services.

Personal Information We Collect and Store

One of the basic principles we've tried to follow is to limit the information we collect and share about you. The term "personal information" means information that identifies, relates to, describes, references, is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, with a particular person or household.

Information You Give Us Directly. We collect and store information that you provide to us, including through the Website or our Customer Service Department.

• Making a Purchase: When you place an order, or attempt to make a purchase, we and our trusted third-party providers may collect and store your name, billing address, shipping address, email address, and telephone number.
• Payment Information: We do not store credit card information. Credit card information entered on the Website when placing an order is sent via direct API integration to our third-party credit card processing service provider, Braintree, and is collected, stored, and processed in accordance with Braintree's Privacy Policy. Please see Braintree site for more details. Information you provide may also be sent to our third-party financing service providers—Affirm, Katapult, PayPal and PayPal Credit, as applicable—and such information will be collected, stored, and processed in accordance with the applicable third-party financing service provider's privacy policy (see specific websites for details.)
• EE Account: If you sign up for an EE account an email address is required. If you choose to log in to your account via social media, we may also collect your telephone number, gender, personal preferences, social identifier and age. If you choose to apply certain discount codes when making purchases, we may store the information associated with that code - which may include, for example, a school or veteran status, and connect that information with your profile.
• Email and SMS Notifications: We collect your email addresses and zip code if you subscribe to our newsletter, and we collect your mobile number if you opt-in to receive text messages. You may unsubscribe at any time by following the instructions located within each newsletter or linked to each text message.
• Other Communications with Us: Registration may be required and personal information collected in certain areas of the Website in which you specifically and knowingly provide such information, e.g., community postings (i.e., chat or bulletin boards), suggestions, or customer service requests.
• Sweepstakes: When we run a contest or sweepstakes relating to our Website, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed, if it is different than as described in this Policy. Personal information will be collected only if you voluntarily submit it to our sponsors or us.

Information We Collect Automatically. When you interact with our Website, open or click on emails we send you, add products to your online shopping cart, or interact with advertisements, we or our service providers automatically collect certain information about your device, including your IP address, browser information, reference site domain name and search terms, time zone, information about the individual web pages or products you view, and information about how you interact with the Website. This information is used to analyze and improve our Website, to provide our customers with a fulfilling shopping experience, and to personalize the Website, our communications with you, and your shopping experience.

Information collected from third parties. You may connect with EE through social networking websites, such as Facebook or Instagram (Meta), YouTube, or TikTok. Please note, any content or information you disclose to third parties regarding EE, your communications with EE, or using or related to the Website, may not be private or confidential. If you interact with EE on social networks, such as by "Liking" a EE product on Facebook or Instagram, you are allowing that social networking site to provide us with information from your Facebook or Instagram profile. Whenever submitting information on a social network website, you should familiarize yourself with their privacy policy and practices.

Interest-Based Advertising and Online Tracking Technologies

We and our third-party partners and service providers (such as advertising networks, analytics providers and social media platforms and networks) use cookies, pixels, web beacons, and other similar online tracking technologies to gather information when you interact with our Website and email communications. Some online tracking technologies help us maintain the security of our Website and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

EE uses Google Analytics and similar tools to analyze how visitors use our Website, including the number of visitors to the Website, from where visitors navigated to get to our Site, and the webpages.

If you choose to opt-out of Google Analytics, you can install a browser add-on for the purpose in your browser across all websites. Please note that EE is not responsible for the content of external websites.

We also permit third parties and service providers to use online tracking technologies, including cookies and pixels such as the Meta Pixel and Google Tag Manager, on our Site for tracking users who navigate from social media sites to our Website for purchasing or reviewing products and for advertising purposes, including tailoring advertisements and marketing communications we believe may be of interest to those users. These advertisements may appear on other websites. You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous

How We Use Your Personal Information

We may use and process information about you, including personal information, for one or more of the legitimate business purposes described in this Privacy Policy. For example, EE (and/or our service providers) may use information about you to:

• Fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations);
• Fulfill or meet any other reason your information was collected or provided;
• Communicate with you (including providing support, responding to requests, or notifying you about changes to our services);
• Screen our orders for potential risk or fraud;
• When in accordance with the preferences you have selected, to provide you with news, new products, new site features, sales, special offers, personalized offers based on your location, and general information about goods and services that are similar to those that you have already purchased or inquired about;
• Improve and optimize our Website (including generating analytics about how our customers browse and interact with the Website, and assess the success of our marketing and advertising campaigns);
• Optimize, and maintain the security of our Website;
• Register, maintain, and provide notifications to you about your account;
• Respond to law enforcement requests as required by applicable law or court order;
• Allow you to participate in interactive features on our Website;
• Personalize your Website experience and to deliver content, product, and service offerings relevant to your interests, including targeted offers through our Website, third-party sites, and email.

The information we collect may be combined with information obtained from companies within the EE and from other companies. We may also combine this information with other information we collect as you interact with our brand across apps, social media, and marketing messages we send you. Aggregating data allows EE to update and correct the information contained in our database and to provide you with product recommendations and special offers.

How We Share Your Personal Information

Except as described in this Policy, we will not disclose your personal information outside of EE and the EE divisions (Including: Enthusiast Events, Custom Offsets, Custom Offsets Ambassadors, Fitment Industries, Fitment Industries Street Team, MAPerformance, SD Wheel, Anthem Off-Road, ARKON OFF-ROAD, SD Wheel Wholesale, TrailBuilt Off-Road, Mr. Wheel Deal, Anovia Wheels, Function Powersports, PurMotiv, Kelfire, Kosic, Vivid Racing, and Only Tires) without your consent. For further information about the companies within EE, please visit our about page.

Within the EE Family. When you create an EE account, we will share some of your account details (such as your name, email address, password and date of birth) with other EE entities so you can have a global single sign-on for your account that will allow EE systems to identify you wherever you are in the world. We may also share your personal information with other EE entities if both entities are responsible for your personal information, or if the other entities are acting as our service providers and processing your personal information on our instructions or on our behalf. For additional information regarding how our other EE entities share information, please email us at sales@sdwheelcorp.com

EE Partners. Some EE Websites allow you to choose to share your personal information with select EE partners so that they can contact you about their products, services, or offers. Other sites do not share your contact information with third parties but give you a choice as to whether you wish to receive communications from EE on behalf of a business partner about its specific offer (without transferring your personal information to the third party).

Co-Branded Sites. Some EE services are co-branded by EE and another company, with the privacy policy of both EE and the other company displayed at the website. The information you provide, such as on registration forms, is collected by both EE and the other company.

Third-party Service Providers. We may hire other companies to provide services on our behalf, such as marketing, analytics, credit card processing, shipping, stocking orders, providing customer service, and fraud protection. These service providers only have access to personal information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of your information, and prohibit the retention, use, or disclosure of personal information for any purpose other than the services specified. We may also share some of your account details (such as your name, email address, password and date of birth) with our cloud service providers for the purposes of identification and authentication, so you can quickly and efficiently sign-on to your EE account from anywhere in the world.

Legal and Safety Disclosures. We may access or disclose information about you, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of EE or our customers, including the enforcement of our agreements or policies governing your use of our Websites and services; or (c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of EE employees, customers or the public.

Corporate Transactions. We may disclose personal information as part of a corporate transaction such as a merger or sale of assets.

Data Retention and Security

A vehicle can't drive without wheels, tires, and suspension, and you shouldn't order from a company that doesn't follow secure data practices. Our goal is to deliver performance to you in every way. That includes security. We use reasonable security procedures to protect your information. Personal information collected on our Website is stored in secure operating environments that are not available to the public. However, no data transferred over the Internet is guaranteed to be 100% secure. If you place an order through our Website, you will be asked to set up an account and provide an email address and password. In order to help protect your personal information, you should be careful about providing your password to others. If you wish to cancel your account, or if you become aware of any loss, theft, or unauthorized use of your password, please contact Customer Service. Please refer to the "Contact Us" section of this Policy.

EE Data Retention. We retain the information we collect only for as long as necessary to fulfill the purposes for which it was collected, to fulfill our contractual and legal obligations, or as otherwise required by law. When you place an order through the Website, we may retain your information and content for a commercially reasonable time for backup, archival and audit purposes, or we may delete your personal information from our systems as part of a data retention plan and cyber-hygiene policies. We will also delete your personal data when it is no longer needed for any of the purposes described above.

Security with our Service Providers. We also take commercially reasonable steps to ensure that our third-party service providers reasonably protect and secure your information. If EE becomes aware that a third-party service provider is using or disclosing information improperly, we will take necessary and immediate steps to end or correct such improper use or disclosure.

Secure Shopping Guarantee. We use the industry-standard encryption protocol known as Secure Socket Layer (SSL) to keep your order information secure. We've established a Secure Shopping Guarantee for every transaction that you make with EE. Should any unauthorized charges appear on your credit card as a result of shopping with EE, you must notify your credit card provider in accordance with its reporting rules and procedures. If you have more questions regarding our policy, you can call one of our Customer Service representatives at 630-389-8661.

Managing Communication Preferences

We provide you with several opportunities to opt-out of receiving our promotional communications and newsletters, including; When you set up an account; By clicking on "Manage Your Account" on the Website; and by following the "unsubscribe," "preference center," or other opt-out instructions contained in our promotional communications.

Your Rights

Consistent with applicable state-specific privacy laws, you may exercise the rights described in this section. Please note that some of the rights may vary based on where you reside. If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit CCPA.

The Right to Access, Correct, and Delete Personal Information. Depending on your place of residence, you may have the right to: request access to and receive details about the personal information we maintain about you and how we have processed it; correct inaccuracies; get a copy of; or, delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information - which, as mentioned, may prevent us from providing you with ongoing service. You also have the right to challenge our compliance with applicable privacy laws and to file a complaint with a privacy regulator if you feel that we have made an error.

Access, Correction, and Deletion
You can submit a request to access, correct, or delete your personal information, or withdraw consent, by:

• Visit our Contact Us Form. Under the main topic Account & Payment, select the topic Delete My User Data. Complete the submission form as instructed.
• Calling 1-888-468-1604

We'll use commercially reasonable efforts to comply with such requests. Upon our receipt of a verifiable request to delete personal information, we will delete the personal information from our records and will direct any of our service providers to delete your personal information from their records.

Please note: We may deny your deletion request (and need not ask Service Providers to comply with a deletion request) if retaining the information is necessary to comply with applicable law, perform certain functions or commitments, including: completing the transaction for which the personal information was collected; providing a service requested; otherwise performing our contract with you or taking reasonably anticipated actions within the context of our ongoing business relationship with you; detecting security incidents and protecting against malicious, deceptive or otherwise illegal activity or to prosecute those responsible for those activities; complying with a legal obligation or otherwise using the personal information, internally, in a lawful manner; fulfilling the terms of a written warranty or product recall conducted in accordance with applicable law; or, for a purpose otherwise contemplated by applicable law.

Response timing and format.
Once you have submitted your request, we will respond within the timeframe required by the applicable law. If we are not able to comply with your request, our response will include reasons as to why. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Identity Verification
We cannot comply with your requests to access, correct, or delete if we cannot verify your identity. A verifiable request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information, before we modify or remove it;
• Describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it.

We reserve the right to require additional information from you to verify your request before we respond. Any personal information provided to us in a verifiable customer request will be used only to verify the requestor's identity to make the request. We will not ask you for additional, personal information beyond what we have already obtained.

Appealing Requests
You may be able to appeal our decision in response to your request regarding your personal information. To do so, please contact us at privacy@sodasense.com. You also have the right to submit a complaint to the Office of the Privacy Commissioner about our decision with respect to your request.

International Users

The Website that links to this statement is intended for users in the United States. If you choose to provide EE with your information, you consent to the transfer and storage of that information on our servers located in the United States. If you are accessing our Website from outside the U.S., please be advised that you are transferring your personal information to us in the United States where data protection and privacy laws may be different than the laws of your country. By using our website, you consent to the transfer and use of your personal information in accordance with this Policy.

Changes to This Online Privacy Policy

We will update this Policy as needed to reflect changes in our services and customer feedback. When we post changes to this Policy, we will revise the "last updated" date at the top. If there are material changes to this Policy or in how EE will use your personal information, we will notify you by prominently posting a notice of such changes prior to implementing the change. We encourage you to periodically review this Policy to remain informed of how EE is protecting your information.

Contact Us

If you have questions or comments about our privacy practices, please contact us by email at support@enthusiastenterprises.com or by mail at the following address.
Enthusiast Enterprises, Inc.
Attn: Legal Privacy Policy
401 County Road U
Wrightstown, WI 54180

If you have a question regarding a product or service, please contact Customer Service by phone at 630-389-8671.